According to an Arbitron Sampling product sampling study that reaches 70 million consumers each quarter, a third of customers who try a sample buy the sample product on the same shopping trip, and 58 percent of respondents say they have bought the product twice. When a sample product is fresh in the consumer’s mind, they enjoy it and are prepared to think of your product when it reaches the appropriate aisles.
While the traditional product sample allows consumers to experience a brand, the digital product sample collects valuable consumer data that can be used for remarketing strategies. Simply put, product samples work by asking consumers what they like about a product and what they have experienced and then sharing their honest feedback and ratings on social media. It increases the value of the product sample as a personal marketing activity and provides unprecedented access to in-depth and thoughtful feedback and data from consumers.
Product sampling companies campaigns can be an effective sales and advertising method to get consumers to try out new products. Digital product sampling enables brands to address different specific markets and consumers and fill the gaps in traditional sampling strategies. Product sample campaigns are the best way to increase brand visibility, achieve tailor-made results for companies, and make leads and sales teams fit.
If you need reviews before you purchase products, a broad sample campaign can be an effective way. There are several ways to reach out to consumers and introduce them to your products. Traditional Sampling company methods such as activation events in grocery stores, pop-ups and direct mail are the aim for CPG brands to get products to as many consumers as possible. Many consumer goods companies offer free samples on their websites to encourage consumers to use the product and collect data for a mailing list of interested customers.
It should come as no surprise that the ubiquitous Trader Joe sees product samples as a key marketing element and that many grocery chains regularly share samples of their products. This supports the effectiveness of product samples: by enabling consumers to use a product, we reduce the uncertainty and anxiety of customers about their purchasing decisions. Apart from the sales-boosting effect, sampling is one of the many unrecognised benefits of product sampling, as modern consumers want to try something before they buy.
Product sampling companies say that it requires a careful balance between service competence and sales skills. It is to ensure that your customers have an experience that is interested in your brand, rather than the short-term hype of grabbing their hands on something for free. In traditional product marketing, you can try your product without prior research to a large number of people, which can make your marketing campaign ineffective if many people to whom you offer your samples are not interested. Intelligent marketers transform product patterns into a way to increase brand awareness, increase sales, and build customer loyalty.
In this guide, we will explore how e-commerce brands pursue effective product design strategies to influence consumers. Campaigns from sampling companies can be an effective strategy to increase sales. But, when poorly executed, traditional trust can hamper a brand’s potential impact on consumers. With digital product sampling companies, brands can focus on reaching consumers with a lifestyle that matches the products.
The purpose of a free sample is to familiarize consumers with a new product similar to the concept of a test drive where customers can try the product before buying it. Sampling allows consumers to experience the quality of the products first-hand. The reason for a free sample is to familiarize consumers with new products, similar to the concept of a test drive where customers can try the product before buying.
Product sampling companies allow brands and retailers to quickly gather a large amount of rating content into practical product sizes, from products as large as luggage to mattresses. Spot checks are an effective sales and advertising method to get consumers to try out new products. However, you want to make sure that you ship your product in a sample container so that consumers can get an effective impression of your product, rather than sending it away as waste free of charge.
An experienced fulfilment partner such as Whiplash can help your brand coordinate a successful product sample campaign to increase brand loyalty and product sales.