Category: Branding

In my line of work, I run into this question quite frequently. Companies wanting to change their brand position from a value brand to a premium brand. Or, wanting to change from targeting small...

Brands and branding have become catchwords for getting attention or impressing people. What exactly do these words signify? Are they really important for a business? If so, how do you build your own...

"I always knew I was going to be rich. I don't think I doubted it for a minute." -Warren Buffett If you're familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read...

Your company is considering a merger or acquisition. You've explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger? Today, mergers and...