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Creating your personal brand

3 min read

Most professionals understand the importance of branding when it comes to business, but often disregard personal branding. Creating a personal brand is the perfect opportunity to sell yourself to your future employers and can add great value to your career.

Whether you’re a full-time employee, business owner or freelancer, your personal brand is important in shaping who you are as a professional. 

Don’t know where to start? The public relations professionals at Adoni Media have some tips onf how to create a strong personal brand that will set you apart from the rest.

Show not tell

The best way to communicate your skills is to create a platform with examples of your work. You can include writing examples, links to published content, graphic design examples, and the list goes on. It is easy and free to create a website online to share your work, and you can include the link in your resume. Social media is also a great tool that you can use to showcase your personality and professional identity, just be sure you’re only revealing what you intend to.

Engage with your industry

Creating your personal brand allows you to build your network with other industry professionals and businesses. When your personal brand clearly articulates your value as an employee and your skillset, it makes it easier for other professionals and businesses to see value in connecting with you and evenen sharinge your profile with others. 

Share content 

Another way to engage with your industry and build connections is through sharing content. It is important to show that you are up to date with current trends and industry news and have an opinion or different perspective to share.

Design is important 

Make sure your personal brand is relevant to the industry and type of work you do. For example, if you work in graphic design, style your website and social media in a way that showcases your skills. You can also utilise YouTube and other social media platforms to display your work. Much like business branding, it is important to focus on quality and keep it consistent across all platforms. 

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