Mark Cox – Page 53 – Legacy Business SF

Secrets of Successful People – Easy Steps to Becoming a Successful Entrepreneur

Learning The Power and Why I'd like to start with a very powerful exercise that will show you how organize and better define your goals that leads to a pathway of success. Divide a sheet of paper...

Matching Your Target Market – A Lesson From Mexican Entrepreneurs

How to reach your peeps is just about always on my mind - it comes with the territory of being a marketing therapist. So here I was, two days ago, lounging around on the public beach in Puerto...

Brands and Branding – What, Why and How

Brands and branding have become catchwords for getting attention or impressing people. What exactly do these words signify? Are they really important for a business? If so, how do you build your own...

Can You Really Change Your Brand Image? Should You?

In my line of work, I run into this question quite frequently. Companies wanting to change their brand position from a value brand to a premium brand. Or, wanting to change from targeting small...

The Great Business Secret To Building Your Power Brand

"I always knew I was going to be rich. I don't think I doubted it for a minute." -Warren Buffett If you're familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read...

Successful Branding For Mergers And Acquisitions

Your company is considering a merger or acquisition. You've explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger? Today, mergers and...