Learning The Power and Why I'd like to start with a very powerful exercise that will show you how organize and better define your goals that leads to a pathway of success. Divide a sheet of paper...
It is human nature to get distracted. Without a clear purpose, you keep changing directions, changing jobs, changing relationships and changing everything else in your life hoping that each change...
How to reach your peeps is just about always on my mind - it comes with the territory of being a marketing therapist. So here I was, two days ago, lounging around on the public beach in Puerto...
Brands and branding have become catchwords for getting attention or impressing people. What exactly do these words signify? Are they really important for a business? If so, how do you build your own...
In my line of work, I run into this question quite frequently. Companies wanting to change their brand position from a value brand to a premium brand. Or, wanting to change from targeting small...
"I always knew I was going to be rich. I don't think I doubted it for a minute." -Warren Buffett If you're familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read...
Your company is considering a merger or acquisition. You've explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger? Today, mergers and...
