Brands and branding have become catchwords for getting attention or impressing people. What exactly do these words signify? Are they really important for a business? If so, how do you build your own brand? These are the issues discussed in this article. What Is a Brand? A brand is more than a logo. It is the complete package of impressions …

In my line of work, I run into this question quite frequently. Companies wanting to change their brand position from a value brand to a premium brand. Or, wanting to change from targeting small businesses to targeting large businesses. Or, wanting to move from the established brand to the more innovative brand. You get the idea. When this is the …

“I always knew I was going to be rich. I don’t think I doubted it for a minute.” -Warren Buffett If you’re familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read on. If you’re not- I invite you to explore the relevance of this concept to your business growth. The concept of The Secret …

Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger? Today, mergers and acquisitions (M&A) are commonplace. They are strategic decisions grounded in geographic expansion, product and competency diversification, and brand leveraging. While businesses clearly address the associated legal and financial issues, they …