Brands and branding have become catchwords for getting attention or impressing people. What exactly do these words signify? Are they really important for a business? If so, how do you build your own...
In my line of work, I run into this question quite frequently. Companies wanting to change their brand position from a value brand to a premium brand. Or, wanting to change from targeting small...
"I always knew I was going to be rich. I don't think I doubted it for a minute." -Warren Buffett If you're familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read...
Your company is considering a merger or acquisition. You've explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger? Today, mergers and...
