Can You Really Change Your Brand Image? Should You?

In my line of work, I run into this question quite frequently. Companies wanting to change their brand position from a value brand to a premium brand. Or, wanting to change from targeting small businesses to targeting large businesses. Or, wanting to move from the established brand to the more innovative brand. You get the […]

The Great Business Secret To Building Your Power Brand

“I always knew I was going to be rich. I don’t think I doubted it for a minute.” -Warren Buffett If you’re familiar with the phenomenal success of the film and book The Secret by Rhonda Byrne-read on. If you’re not- I invite you to explore the relevance of this concept to your business growth. […]

Successful Branding For Mergers And Acquisitions

Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger? Today, mergers and acquisitions (M&A) are commonplace. They are strategic decisions grounded in geographic expansion, product and competency diversification, and brand leveraging. While businesses clearly address the associated […]